CopyTemplates
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A library of timeless
copywriting techniques

Inspiration

63 techniques, 500+ handpicked examples.

AI Prompts

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Category 02

Wordsmithing

Antithesis

Put two opposite words or ideas in the same line.

Antithesis — example 1 of 14
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Rearrange

Change the order of words or letters in a familiar phrase.

Claude Skill Thought Starter AI Prompt
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Reverse World

Swap words and expectations around to surprise readers and make a point.

Claude Skill Thought Starter AI Prompt
Reverse World — example 1 of 10
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Chiasmus

Reverse the order of words in two parallel phrases.

Claude Skill Thought Starter AI Prompt
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Oxymoron

Combine contradictory terms.

Claude Skill Thought Starter AI Prompt
Oxymoron — example 1 of 4
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Parallelism

Structure phrases or sentences to mirror each other.

Claude Skill Thought Starter AI Prompt
Parallelism — example 1 of 10
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Allusion

Reference a well-known person, place, or thing.

Claude Skill Thought Starter AI Prompt
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Asyndeton

Skip conjunctions (like "and," or "but") in a list.

Claude Skill Thought Starter AI Prompt
Asyndeton — example 1 of 8
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Epistrophe

End sentences or phrases with the same word.

Claude Skill Thought Starter AI Prompt
Epistrophe — example 1 of 6
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Pleonasm

Use more words than necessary to explain the benefit.

Claude Skill Thought Starter AI Prompt
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Anaphora

Start different sentences with the same word.

Claude Skill Thought Starter AI Prompt
Anaphora — example 1 of 6
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Alliteration

Start two or more words with the same sound.

Alliteration — example 1 of 13
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Rhyme

Use words that have the same or similar ending sounds.

Claude Skill Thought Starter AI Prompt
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Dialogue

Use a sentence the customer might say or hear in a real conversation.

Claude Skill Thought Starter AI Prompt
Dialogue — example 1 of 9
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Onomatopoeia

Find words that sound like the product or its benefit.

Claude Skill Thought Starter AI Prompt
Onomatopoeia — example 1 of 8
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Analogy

Compare the product or benefit to something else using "like" or "as."

Claude Skill Thought Starter AI Prompt
Analogy — example 1 of 8
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Metaphor

Describe the product by comparing it to something unrelated.

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Category 03

Point of View

Personification

Give human traits to your product or enemy.

Personification — example 1 of 11
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Observations

Share an insight about your product or enemy.

Claude Skill Thought Starter AI Prompt
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A Different Breed

Make your customers feel smart or special.

Claude Skill Thought Starter AI Prompt
A Different Breed — example 1 of 8
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Enemy

Take a stand against something or someone that bothers your audience.

Claude Skill Thought Starter AI Prompt
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Category 04

Phrase Play

Pun

Pick a familiar phrase and replace one word with a sound-alike.

Claude Skill Thought Starter AI Prompt
Pun — example 1 of 41
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Break It Up

Twist a word or phrase using spacing or punctuation.

Claude Skill Thought Starter AI Prompt
Break It Up — example 1 of 4
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Flipped Phrase

Replace one word in a common phrase with its opposite.

Claude Skill Thought Starter AI Prompt
Flipped Phrase — example 1 of 14
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Reveals

Start with a common phrase and end it in an unexpected way.

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Category 05

Humor

Self-Aware Ads

Admit it's an ad to disarm ad haters.

Self-Aware Ads — example 1 of 14
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Self-Deprecation

Highlight flaws to make your brand more relatable.

Claude Skill Thought Starter AI Prompt
Self-Deprecation — example 1 of 9
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Understatement

Set the expectations low to give customers a laugh (and a pleasant surprise).

Claude Skill Thought Starter AI Prompt
Understatement — example 1 of 11
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Downsides

Show how using the product creates a new problem.

Claude Skill Thought Starter AI Prompt
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Benefit of the Benefit

Show how using the product leads to another, unexpected benefit.

Claude Skill Thought Starter AI Prompt
Benefit of the Benefit — example 1 of 6
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Chuck Norris

Exaggerate the benefit until it becomes a funny scene.

Claude Skill Thought Starter AI Prompt
Chuck Norris — example 1 of 11
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Tricky Threes

Two things establish a pattern. The third one breaks it.

Tricky Threes — example 1 of 8
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Said No One Ever

Write the pain point as dialogue, and then add "said no one ever."

Claude Skill Thought Starter AI Prompt
Said No One Ever — example 1 of 4
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Category 06

Questions

Call the Bluff

Ask the question your industry hopes nobody will.

Claude Skill Thought Starter AI Prompt
Call the Bluff — example 1 of 5
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Humblebrag

A question for the reader that's actually a flex.

Claude Skill Thought Starter AI Prompt
Humblebrag — example 1 of 7
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Objections

Use your prospect's own doubts as the headline, then answer them in the ad.

Claude Skill Thought Starter AI Prompt
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Concierge

Hand the reader the keys and ask what they'll do next.

Claude Skill Thought Starter AI Prompt
Concierge — example 1 of 6
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Wake-Up Call

Alert your prospect that something they're doing (or ignoring) is costing them.

Wake-Up Call — example 1 of 7
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What If?

Asks the audience to imagine a better reality with your product.

Claude Skill Thought Starter AI Prompt
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Category 07

Provocative

Slap 'n Hug

Start with something negative, then flip it into a positive.

Claude Skill Thought Starter AI Prompt
Slap 'n Hug — example 1 of 8
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Shock Headlines

Use something surprising or offensive to capture attention.

Claude Skill Thought Starter AI Prompt
Shock Headlines — example 1 of 8
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Challenge

Call the reader out to highlight your brand's strengths.

Claude Skill Thought Starter AI Prompt
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Double Meaning

Use a word or phrase with multiple meanings to make a point.

Claude Skill Thought Starter AI Prompt
Double Meaning — example 1 of 12
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Imperative

Give instructions or commands.

Claude Skill Thought Starter AI Prompt
Imperative — example 1 of 7
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Reverse Psychology

Tell readers not to do what you want them to do or vice versa.

Claude Skill Thought Starter AI Prompt
Reverse Psychology — example 1 of 5
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Category 08

Numbers

Number Juxtaposition

Use contrasting numbers to make your product's value instantly clear.

Claude Skill Thought Starter AI Prompt
Number Juxtaposition — example 1 of 6
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Social Math

Make data more relatable by comparing it to everyday experiences.

Claude Skill Thought Starter AI Prompt
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Category 09

Visual

Typographic Simile

Replace one letter with an object that's related to the product.

Claude Skill Thought Starter AI Prompt
Typographic Simile — example 1 of 4
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Text Highlights

Write a lot of text, and highlight or remove a few words that make your message.

Claude Skill Thought Starter AI Prompt
Text Highlights — example 1 of 8
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Elision

Remove letters or words to make a point.

Claude Skill Thought Starter AI Prompt
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Activation

Make the reader experience your point for themselves.

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Category 10

Stunts

Legal Loopholes

Share legal limitations so customers root for your brand.

Claude Skill Thought Starter AI Prompt
Legal Loopholes — example 1 of 3
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Real-Time

Connect current news or events to your product.

Claude Skill Thought Starter AI Prompt
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Just for Jim

Write an ad that applies to just one person or brand.

Claude Skill Thought Starter AI Prompt
Just for Jim — example 1 of 3
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Bash Competitors

Point out your competitor's flaws to show your product is superior.

Claude Skill Thought Starter AI Prompt
Bash Competitors — example 1 of 9
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Category 11

Boring but Works

Stop the Pain

Open with "Stop," "Skip," or "Goodbye" followed by a pain point, then pitch your solution.

Claude Skill Thought Starter AI Prompt
Stop the Pain — example 1 of 12
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Something for Someone

Write your product type and then its very specific audience.

Claude Skill Thought Starter AI Prompt
Something for Someone — example 1 of 7
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Gain Without Pain

Promise a desirable outcome, then use "without" to remove the expected tradeoff.

Claude Skill Thought Starter AI Prompt
Gain Without Pain — example 1 of 10
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Tired of Pain?

Open with "Tired of" + a specific frustration, then offer your product as the way out.

Claude Skill Thought Starter AI Prompt
Tired of Pain? — example 1 of 5
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Goal, Not Pain

Lead with the outcome, then use "not" to cross out the old way.

Claude Skill Thought Starter AI Prompt
Goal, Not Pain — example 1 of 10
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This Into That

Promise readers to turn what they have into what they want.

Claude Skill Thought Starter AI Prompt
This Into That — example 1 of 4
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Anomaly

Claim to be the best, biggest, first, or only. Must be provable.

Claude Skill Thought Starter AI Prompt
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Time to Value

Promise a specific outcome with a specific timeframe.

Claude Skill Thought Starter AI Prompt
Time to Value — example 1 of 9
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